Culture, Commerce and Community in the heart of Pasadena.
About

Mission Statement

To promote the economic vitality of the Playhouse District as the center of
culture, commerce and community in the heart of Pasadena.

The Playhouse District Association (PDA), a non-profit corporation formed in 1995, is dedicated to managing and marketing Pasadena’s Playhouse District. In 2001, a coalition of PDA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse District which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.

Ambitious programs result in an increasingly vital district. The PDA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking, and promotions / marketing. We also provide programs to provide enhanced maintenance and security for the area.

Membership

The Playhouse District Association (PDA) is a non-profit organization, dedicated to providing security within the District in cooperation with the Police Department, maintaining the physical amenities in the District, soliciting and marketing the District to other business owners and developers, and representing the District’s interest at City Hall.

Download the Membership Application for further information, including…

  • Membership benefits,
  • Volunteer committees,
  • Eligibility, and
  • Levels of membership.

PDA Membership Application

2013 Board of Directors Roster

Chair:
William Chu
Singpoli Pacifica

Vice Chair:
Greg Gunther
Frogkick, Inc.

Treasurer:
John Hornick
John Hornick, CPA

Secretary:
Amy Korn
Kornrandolph

Brian Alan Baker
Brian Alan Baker, Attorney

Anthony Bondi
Le Cordon Bleu

Sandra D’Amato-Flores
Opus Bank

Glenn Gomez
One West Bank

Hank Maarse
Jacob Maarse

Fred Messick
Fuller Seminary

Bob Oltman
Pasadena Museum of California Art

Special Advisors

Paul Jacoy
Pasadena Chiropractic Clinic

Joel Sheldon
Vroman’s Bookstore

Carla Walecka
Property Owner

Committees

Design & Physical Enhancement

Chair:
Amy Korn
Kornrandolph

Economic Enhancement

Chair:
Greg Gunther
Frogkick, Inc.

Organization &
Resource Development

Chair:
John Hornick,
John Hornick, CPA

Parking

Co-Chairs:
Carla Walecka
Property Owner

Joel Sheldon
Vroman’s Bookstore

Promotions Marketing

Co-Chairs:
Sandra D’Amato-Flores
Opus Bank

Paul Jacoy
Pasadena Chiropractic Clinic

Staff

Erlinda Romo, Executive Director
eromo@playhousedistrict.org

Josefina Mora, Marketing Director
jmora@playhousedistrict.org

Gilda Davidian, Administrative Assistant
gilda@playhousedistrict.org