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Mission Statement
To promote the economic vitality of the Playhouse District as the center of
culture, commerce and community in the heart of Pasadena.
The Playhouse District Association (PDA), a non-profit corporation formed in 1995, is dedicated to managing and marketing Pasadena’s Playhouse District. In 2001, a coalition of PDA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse District which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.
Ambitious programs result in an increasingly vital district. The PDA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking, and promotions / marketing. We also provide programs to provide enhanced maintenance and security for the area.

Membership
The Playhouse District Association (PDA) is a non-profit organization, dedicated to providing security within the District in cooperation with the Police Department, maintaining the physical amenities in the District, soliciting and marketing the District to other business owners and developers, and representing the District’s interest at City Hall.
Download the Membership Application for further information, including...
- Membership benefits,
- Volunteer committees,
- Eligibility, and
- Levels of membership.

2012 Board of Directors Roster
Chair:
Carla Walecka
Property owner
Vice Chair:
Amy Korn
Kornrandolph
Treasurer:
William Chu
Singpoli Pacifica
Secretary:
Glenn Gomez
One West Bank |
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Anthony Bondi
Le Cordon Bleu
Greg Gunter
Frogkick, Inc.
John Hornick
John Hornick, CPA
Hank Maarse
Jacob Maarse |
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Fred Messick
Fuller Seminary
Bob Oltman
Pasadena Museum of
California Art
Mark Smutny
Pasadena Presbyterian Church |

Committees
Design & Physical Enhancement
Chair:
Amy Korn
Kornrandolph
Economic Enhancement
Co-Chairs:
Greg Gunther
Resident Glenn Gomez
One West Bank |
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Organization &
Resource Development
Chair:
John Hornick,
John Hornick, CPA
Parking
Co-Chairs:
Tony Bondi
Le Cordon Bleu
Joel Sheldon
Vroman's |
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Promotions Marketing
Co-Chairs:
Fred Messick
Fuller
Michael Seel
Boston Court
Performing Arts Center |

Special Advisors
Ken McCormick
Mill Creek Properties |
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Joel Sheldon
Vroman's Bookstores |
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Board Meeting Agendas
2011
2010
Staff
Erlinda Romo, Executive Director
eromo@playhousedistrict.org
Josefina Mora, Marketing Director
jmora@playhousedistrict.org Gilda Davidian, Administrative Assistant gilda@playhousedistrict.org |
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