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Mission Statement

To promote the economic vitality of the Playhouse District as the center of
culture, commerce and community in the heart of Pasadena.

The Playhouse District Association (PDA), a non-profit corporation formed in 1995, is dedicated to managing and marketing Pasadena’s Playhouse District. In 2001, a coalition of PDA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse District which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.

Ambitious programs result in an increasingly vital district. The PDA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking, and promotions / marketing. We also provide programs to provide enhanced maintenance and security for the area.

Membership

The Playhouse District Association (PDA) is a non-profit organization, dedicated to providing security within the District in cooperation with the Police Department, maintaining the physical amenities in the District, soliciting and marketing the District to other business owners and developers, and representing the District’s interest at City Hall.

Download the Membership Application

Download the Membership Application for further information, including...

  • Membership benefits,
  • Volunteer committees,
  • Eligibility, and
  • Levels of membership.

2012 Board of Directors Roster

Chair:
Carla Walecka
Property owner

Vice Chair:
Amy Korn
Kornrandolph

Treasurer:
William Chu
Singpoli Pacifica

Secretary:
Glenn Gomez
One West Bank
 

Anthony Bondi
Le Cordon Bleu

Greg Gunter
Frogkick, Inc.

John Hornick
John Hornick, CPA

Hank Maarse
Jacob Maarse

 

Fred Messick
Fuller Seminary

Bob Oltman
Pasadena Museum of
California Art

Mark Smutny
Pasadena Presbyterian Church

Committees

Design & Physical Enhancement

Chair:
Amy Korn
Kornrandolph

Economic Enhancement

Co-Chairs:
Greg Gunther
Resident

Glenn Gomez
One West Bank
 

Organization &
Resource Development

Chair:
John Hornick,
John Hornick, CPA

Parking

Co-Chairs:
Tony Bondi
Le Cordon Bleu

Joel Sheldon
Vroman's
 

Promotions Marketing

Co-Chairs:
Fred Messick
Fuller

Michael Seel
Boston Court
Performing Arts Center

Special Advisors

Ken McCormick
Mill Creek Properties
Joel Sheldon
Vroman's Bookstores
 

Board Meeting Agendas

2011

December 7, 2011 Meeting Agenda
July 27, 2011 Meeting Agenda
June 22, 2011 Meeting Agenda
June 14, 2011 Meeting Agenda
May 25, 2011 Meeting Agenda
March 30, 2011 Meeting Agenda
February 23, 2011 Meeting Agenda
January 26, 2011 Meeting Agenda

2010

December 22, 2010 Meeting Agenda
November 5, 2010 Meeting Agenda
October 27, 2010 Meeting Agenda
September 22, 2010 Meeting Agenda
July 28, 2010 Meeting Agenda
June 23, 2010 Meeting Agenda

Staff

Erlinda Romo, Executive Director
eromo@playhousedistrict.org

Josefina Mora, Marketing Director
jmora@playhousedistrict.org

Gilda Davidian, Administrative Assistant
gilda@playhousedistrict.org
Pasadena Playhouse District
Playhouse District Association
48 N. El Molino Ave., Suite 103, Pasadena, CA 91101
Tel: 626-744-0340  |  Fax: 626-744-0347
© 2012 Playhouse District Association. All Rights Reserved.
Website designed by: Rigney Graphics
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