Mission Statement

To promote the economic vitality of the Playhouse District as the center of culture, commerce and community in the heart of Pasadena.

The Playhouse District Association (PDA), a non-profit corporation formed in 1995, is dedicated to managing and marketing Pasadena’s Playhouse District. In 2001, a coalition of PDA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse District which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.

Ambitious programs result in an increasingly vital district. The PDA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking, and promotions / marketing. We also provide programs to provide enhanced maintenance and security for the area.

Brian Wallace,
Executive Director

Jessica Calderon,
Marketing & Membership Manager

Christine Hewitt,
Executive Assistant


2017 Board of Directors Roster

Chair:
Brian Baker
Kearney | Baker

Vice Chair:
Bernard Chua
McCarthy Cook

Treasurer/Secretary:
John Hornick
John Hornick, CPA

Assistant Secretary:
Scott Brown
Partners Trust

Greg Gunther
Property Owner/Resident

Katherine Hage
Banner Bank

Wayne Hunt
Hunt Design

Ken McCormick
Mill Creek Properties

Lenny Moon
Fuller Seminary

Bob Oltman
Pasadena Museum of California Art

Joel Sheldon
Vroman’s Bookstore

Special Advisors

Amy Korn
kornrandolph

Ilona Linden
Linden Optometry

Annette Ricchiazzi
Pasadena Playhouse


Committees

Design & Physical Enhancement

Chair:
Amy Korn
kornrandolph

Economic Enhancement

Chair:
Scott Brown
Partners Trust

Organization & Resource Development

Chair:
John Hornick
John Hornick, CPA

Parking

Chair:
TBD

Promotions and Marketing

Chair:
Katherine Hage
Banner Bank


Board Meeting Agendas